Configure Event Tracking

1. Overview

Definition: Event Tracking lets you define and monitor user engagement on your websites or mobile applications.
Benefits: Capture real-time engagement (such as page views, page scrolls, and form submissions) and sync it to Mobio to trigger On-page Journeys.
Users: Admin, Marketer.

Default Event — Base events automatically generated by Mobio, including Open app, Close app, Login, Logout.
Dynamic Event — Specific tracking events defined by Mobio users (e.g., clicking the Submit button on the homepage, or dwelling on a screen for 10 seconds).

Before you begin, ensure you have:

Integrated a Website (for Web)
Integrated an Application (for Apps)
Clearly defined tracking events beforehand
Permissions: Your Mobio account must have the INTEGRATION RBAC permission. View RBAC access permission instructions here.
Access Path: Go to Settings → Data Management → Events → Event Tracking.

Go to Event Tracking and select the Application tab.
Click Create New Interaction Event.
Select your target application.
Enter an Event Name.
Under Monitoring Screen, select a pre-configured screen name from the dropdown list or manually enter the screen ID.
(Optional) Click Add fields to include attributes. Enter a Field Name, select a Data Type, and set it as Required or provide a Constant value.
Click Save.
Important: You cannot edit an event after it is created. If you make a mistake, you must delete it and start over.
Return to the event list and toggle the tracking status to ON.
Click Enable Tracking in the confirmation pop-up.

Go to Event Tracking and select the Website tab.
Click Create New Interaction Event.
Select your website, then click Continue.
The interface displays the configuration panel on the right and a live mockup of your website on the left.
Set up the event:
- Enter an Event Name.
- Choose interaction:
  - Click: Hover over the mockup, select the element you want to track, and click Confirm.
  - View page: Tracks how much time a user spends on the target page.
- Pick Common Select (Optional): Mobio automatically detects and tracks elements with similar structures, saving you time when configuring duplicate events.
- Hide tooltips (Optional): Hides the “Selected Position” tooltip on the mockup if it overlaps with other elements you want to track.
Create Event fields:
- Field Name
- Data Type
- Data retrieval method (subsequent configuration changes depending on your choice).
Apply to similar pages (Optional): Extend this tracking configuration to other pages that share the same structure.
Click Save to finish, or Save and Continue to save the current event and create another.

Note: Mobio automatically collects advanced engagement metrics like Time on page and Scroll depth.

Filter Events: Click the Filter icon in the event list. Select your criteria (like Event Type, Status, or Updated Time), then click Apply.
Delete Events: Click the three-dot icon next to an event and select Delete.
Note: Default Events cannot be deleted. You can only delete Dynamic Events.

Mobio automatically generates Default Events when you connect a mobile application. These events are grayed out because they cannot be edited or deleted, though you can still view their details.

Q: Can I change the Event Key for an existing event?
- A: No. Events are locked from editing once created. You must delete the event and create a new one to generate a new key.
Q: Why can’t I activate or delete an event immediately after creation?
- A: The system requires a few minutes to initialize new events. Wait a moment, then reload the page.
Q: Do I need to create separate events if my Android and iOS apps have identical tracking events?
- A: No, you can configure both Android and iOS in a tracking event configuration.

Next, integrate Event Tracking into your website or mobile app.