With Ads Automation, users can synchronize audience from CDP to Ads management platforms.
Add a new object
On the Activation CDP interface, users access module Marketing > Ads Automation > Advertising object
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In Advertising object interface, users can:
- View a list of Selected Object (Custom Audience).
- Filter Selected Object by Status and/or Account Type
- Create a new Selected Object
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Selected Objects
On the Audience interface, select + Selected Objects.
Step 1: On the Add New Selected Audience popup, choose one of two ways to determine the Profile set:
- Import from file
- Filter by criteria
The option determining the Profile Select from recommendations will be developed in the following versions.
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Step 2: Enter the content that corresponds to how the selected Profile set is determined
Step 3: Click Save or Cancel.
The system displays a notification popup of successful Audience creation and sends an email reporting the results to the user’s email.
Import from excel file
Step 1: Download the form to your computer and enter the information according to the form.
Note: Each profile is required to have at least 1 of 2 identification fields, which is a phone number or an email.
Step 2: Name your Object.
Step 3: Select an Ads account.
Step 4: Click Save or Cancel.
Filter by criteria.
Filter by available filters/profiles set that have been saved on the Mobio system.
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Step 1: Name your Object group.
Step 2: Configure the details of the Object group.
Select + Add event (if any).
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Select Filter Profiles:
The filter conditions include: All Profiles, Profiles that satisfy the selected condition, Saved Profiles list.
- When filtering with All Profiles condition, the system will retrieve all profiles that are available on CDP.
- When filtering with the Profiles that satisfy the selected condition, the system will retrieve Profile list that satisfy the conditions selected by the user.
- When filtering with the Saved Profiles list condition, the system will retrieve Profiles set that satisfy to the conditions of the saved Profiles list.
After selecting the intended filter condition → select Apply filter.
Step 3: Select an Ads account.
Step 4: Click Save or Cancel.
Delete an Audience group
Delete 1 group of Audience
Next to the group of Audience you want to delete, press the Delete button → the screen that displays a confirmation popup → Select Agree or Cancel.
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Delete multiple sets of objects at once
Choose the blank box next to the groups of Audience you want to delete, select Delete at the bottom of the screen, → a confirmation popup displays, → Select Agree or Cancel.
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